There exist four things that everyone today should know about Rochester NY newspapers. Some things are more obvious than others, while some are newer things these papers are doing to adapt to changing markets. All in all, though, most papers in town do these four things, keeping their audiences riveted and more than likely coming back for more information.
One, most Rochester NY newspapers are way more in tune with the local Rochester community than other sources. Radio may have its niche and online resources may have theirs too, but most every Rochester NY newspaper does much more than cover local news. These Rochester NY newspapers usually sponsor area events, help raise funds for local causes and promote nonprofits like most other media outlets are unprepared to do. So they usually end up being the best promoters of the great things going on in the greater Rochester area.
Two, most Rochester NY newspapers help further education too. They give out subscriptions to the local school systems and are part of both regional and national efforts to encourage more kids to read, thereby furthering their involvement in the community. Through their efforts, more kids are reading Rochester newspapers and those in other cities too, thereby learning more about the news and fostering a greater understanding of the world around them.
Three, most Rochester NY newspapers are still flourishing, despite the recession and a significant drop in real estate and classified advertising. These Rochester NY newspapers have found other areas in which to flourish, targeting their advertising to hit different markets and looking to the web to further advance and promote themselves as viable media outlets. They have largely succeeded, and the proof is in the fact that these publications are still standing on their own, delivering papers to readers and loyal subscribers, and doing their best to leverage their print content with their online content in a manner that positively affects the highest amount of readers.
Four, most Rochester NY newspapers are loaded with deals. From their coupon inserts that show up in the Sunday Rochester newspaper to the daily deals that are uncovered both through advertising and through various contests that readers and advertisers post online, these papers still serve as the No. 1 resource for Rochester residents to spend less money on things. This relates somewhat to their community involvement and their penchant for delivering information to their readers.